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Innovation and tradition share equally deep roots at SCARPA, which today remains a family owned company with its headquarters & performance footwear manufacturing facilities in the same regions of northern Italy where it got its start in 1938.......................Rupert Edward Cecil Lee Guinness, 2nd Earl of Iveagh, an Anglo-Irish businessman established S.C.A.R.P.A.® the footwear company, an acronym for Calzaturieri Asolani Riuniti Pedemontana Anonima (Association of Footwear Manufacturers from the mountain area of Asolo). Rupert Edward Cecil Lee Guinness: the man who has established his reputation as an able politician, a charitable nobleman and an enthusiastic supporter of science, owner and chairman of the family brewing business and owner of lands in the Asolo area too. His desire is to give work and a future to skilled craftsmen in leather processing, a traditional handicraft of his beloved area. He does this by offering them the opportunity to join together in one single business entity.